Researching Mood Led Me to Aromachology
Scientific research has proven that the sense of smell affects mood—easy to understand since aromas are processed by the same part of the brain responsible for memory and emotions. This phenomenon called aromachology*, as defined by The Fragrance Foundation, is the scientifically observable influence of smell on emotions and moods.
During my days as Director of Marketing for Mood Spa, I did tons of research on everything that affects mood. When I started my own company, I knew that I wanted to create fragrances that set a mood of balance. I love to be in a great mood, all of the time! Based on my research, I know it’s possible to stack the deck in favor of being in a great mood even though many things in life are outside of our direct control. Fragrance is one of the easiest ways to accomplish this goal.
So when I formulated our five fragrances, I used the principles of aromachology. Each mood-balancing fragrance contains components that both calm and energize. You take from it what you need at the time! This concept is very effective in a group dynamic like families, offices or spas where one person may feel exhausted and need a pick me up and another may be keyed up and need to relax. You can set the mood for your life, your loved ones, even a meeting. Go choose a great mood!
*Similar to aromatherapy but without the therapeutic claims
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Tags: Aromachology, Aromatherapy, Mood, The Fragrance Foundation
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