Joan Lunden, a veteran broadcaster, shares her insights on the enduring success of Good Morning America (GMA) and the spirit that has kept it beloved by viewers for decades. In an exclusive interview with PEOPLE Magazine, Lunden reflects on how GMA's unique approach set it apart from other morning shows.
She describes the show's warm and inviting atmosphere, emphasizing its departure from traditional morning news formats. Instead of a typical studio set, GMA featured a cozy home-like setting with warm colors like browns, oranges, and golds, and a rising sun logo. This design choice, Lunden explains, created a sense of familiarity and comfort, making viewers feel like the show was 'from their home to theirs'.
The show's musical choices also contributed to its distinct vibe. Lunden mentions the iconic theme music by Marvin Hamlisch, which helped ease viewers into their day. The overall sensibility of the show, she adds, was one of inclusivity and community, treating all reporters as 'family members'.
Lunden's perspective highlights how GMA's approach made its audience feel connected to something larger than themselves. This sense of belonging and warmth, she believes, is what has kept GMA a beloved part of viewers' morning routines for generations.
